Tag Archives: Annie Bellet

My Norwescon 2017 Panel Notes: Advanced Self-Publishing

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Advanced Self-Publishing (Tori Centanni (M), Annie Bellet, Mark Teppo, K. M. Alexander, Elliott Kay)

The discussion started with genre silos – writing books that are strictly within a genre, vs cross pollination. Also: If you write in more than one genre, should you consider different pen names?

Annie: It’s important for new writers to stay strictly within a genre, because of the way Amazon algorithms work. The most important element is the Recommendation engine, which will tend to recommend books similar to the ones a reader has already bought. The “also-boughts” are key: If people who bought your book also bought other books within the genre, then the also-boughts will give the correct signal. If you use the same name for two separate genres, you might get some cross-over readership – people who liked your Urban Fantasy may also enjoy your Adventure thriller series. But percentage-wise, most genres are separate readerships, and the result is the also-boughts get confused and give the wrong signals. So if you’re writing in two genres, at least use slightly different pen-names – like adding in an initial – to distinguish them. The Romance readers are more likely to cross into other genres than most other readerships.

Series are good for self-publishers; if readers like one book in the series, they buy all the others. The best thing you can do for your sales is to publish the next book in the series. It gives a boost to all the previous books.

How soon should you publish your next book?

For traditionally published books – about one a year was the conventional wisdom.

For self-published books, the ideal would be every 30 days (!) in the same series. If you can’t do 30, go for 60. If you can’t do 60, go for 90. If you’re a slower writer, then wait until you have at least 3 books in a series ready to go, and then release them once a month. This again comes from an Amazon algorithm. They have a 30-day “Hot New Release” list. If your next book comes out in time to get on the list *again* it will boost your series’ profile. They also have a 60-day list and a 90-day list.

Writing fast is important.  She said that when her pace of writing slowed, her income dropped every month. If you want to write faster, Annie recommends the book: “2k to 10k: Writing Faster, Writing Better, and Writing More of What You Love” by Rachel Aaron.

What’s the difference between paper books and e-books?

For much of the readership – they’re two different things. People who buy paper books don’t always read e-books. But people who read e-books often read paper as well.

For a self-publisher, paper books aren’t worth the trouble. The pricing is hugely different – an e-book can be priced at 99 cents to maybe $7.99, while the paper book will be $15 or more. The margins are tiny. You don’t have the reach to get them into bookstores. That’s where the traditional publishers have a stranglehold on the channels. Annie said she makes more (per book) on a $3.99 e-book than on a $25 hardcover book. On Amazon, at any price above $2.99, you get to keep 60-70%.

Annie sold the paper rights to her “20-sided Sorceress” books to Saga, an imprint of Simon and Schuster. They called her when her series took off on Amazon, and asked if she was interested in a deal. She crunched some numbers, and said it would require an advance of around $2 million. There was complete silence from the other side. Then after a few minutes, they asked about print-only rights.

“That… would be a lot less,” Annie said. So she sold them the print rights (and, she says, immediately turned round and paid it to the Federal Government as tax!), and took down the print version of her books. They were selling only a few copies anyway.

 

 

 

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My Norwescon 2017 Panel Notes: Writing to Market

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Writing to Market  (Tori Centanni (M), Annie Bellet, Marta Murvosh, Brenda Carre, Tegan Moore)

For me, this may have been the most interesting panel of the day. It nicely complemented the New Publishing panel I attended earlier.

  1. What is writing to market?
    • Marta: Understanding the tropes of a genre and making sure you deliver what the readers want. (She writes to anthology calls to challenge herself, and considers that writing to market.)
    • Brenda, who is published in many short-story markets – both spec-fic and literary – writes to her passion, and less to the market. She’s also published several books.
    • Annie (who is a very successful self-publisher): Writing with reader expectations in mind.
    • Writing to market is not writing to trend. Writing to a fan-base is ultimately a more successful strategy than hooking on to the latest trend. Even if you can do it, you may not be able to repeat the performance.
    • Teagan writes mainly short fiction, and writes to anthology calls. Pacing in literary markets is slower than in spec fic markets.
    • Markets may be more liberal than people think.
    • Distinguish between writing to the reader and writing to the editor.
  2. So how do you achieve this “genre methadone”?
    • Marta: As a librarian, I look for “appeal factors.” When someone likes a book, I ask what they liked about it. For e.g.: Hunger Games. Some of the factors: Dystopian; Speaking truth to power; Love triangle; Action adventure; bows and arrows. Then I can recommend another book with the right appeal factor.
    • Annie listed all the things she loved about books she read, focused on the urban fantasy genre, and wrote a series (The Twenty-sided Sorceress) using that analysis.
  3. How do you study the market?
    • Annie: Read! Read extensively in the genre you want to write.
    • Brenda: Read widely, it can spark new ideas.  Markets change over time, especially Young Adult.
    • Teagan: This is even more true (changing markets) of short fiction markets.
  4. Marketing to readers vs marketing to editors
    • Annie: It’s easier to market to readers than to editors. Editors are jaded, and they have to read lots of manuscripts and get fatigued when the same tropes keep appearing. Readers don’t care, they like what they like.
    • Brenda: Also, editors are responsible to a committee. Readers only have to please themselves.
    • Annie: For commercial success, reverse-engineer your tastes to the market. There is no such thing as trash. You have to enjoy popular culture. Find out what will connect you to your market. Susan Kaye Quinn suggests starting out by writing fan fiction of genres you love.
    • Annie: Look at the sales of sequels to your novel. Ideally, it should be >50% of Book 1.
  5. Is there a market for everything? Can I just take what I like, and extrapolate?  Someone spoke about books written from the point of view of the bad guy. Does the protagonist have to be appealing? We go into a discussion about flawed heroes and anti-heroes.
    • Marta: The market may exist, but it may be small. Who in this room has read “The Best American Short Stories 2016”?  [ I look around, and maybe 2-3 people have raised their hands.] “Right? Not many. It’s an important book, edited by Junot Diaz, but it appeals to a small market.”
    • Annie: I think there’s a market for everything, but there may not be a market for everything we write. And your market may be too small to support you as a writer. (She also has trunk novels which will never get published.)
    • Marta: It may appeal to a different audience than intended. I get YA Romance that aren’t really YA. They don’t address the concerns of teenagers,  the characters don’t think like teenagers. They’re just cleaned up romance novels. But there’s a market for clean (i.e. no onscreen sex] romance, and so I direct them to adults who want clean romance.
  1. What are the biggest mistakes?
    • Annie: They want to write something no one has seen before. It’s difficult to do and even harder to market.
    • Brenda: Only getting the low-hanging fruit – duplicating the market.
    • Marta: Not understanding what the reader wants